- Capture conditions
- Record the system, date, market, language and relevant account or session conditions.
- Answer observation
- Record what was actually visible and whether the business was mentioned. Retain an approved capture where appropriate.
- Source observation
- If a citation appears, record its exact destination and the claim it supports. A mention without a linked source is a different observation.
- Referral evidence
- Review available analytics for attributable visits and meaningful actions. Missing referral data is not proof of no exposure.
- Interpretation
- Separate observed facts from possible explanations. One check does not establish stable visibility, market share or commercial impact.
- Next check
- Repeat a defined question set under documented conditions and compare carefully.