Free tool / Schema Markup Generator
Create Organization schema, LocalBusiness or FAQPage structured data in JSON-LD, ready to paste into your page. Fill in the facts as they appear on your site; empty fields are left out. Markup helps search engines and AI assistants read your details, but it never guarantees a rich result.
Free, with no sign-up and no email.
Reviewed by M. NoumanCo-founder, RankNexus · Updated 19 October 2026
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>After publishing, check the page with Google's Rich Results Test and the Schema.org validator.
The guide
JSON-LD is a way of writing structured data as a small block of code inside a script tag, separate from the text visitors read. Google supports several formats but recommends the one that's easiest to implement and maintain, which in most cases is JSON-LD. Here is Organization markup for a fictional electrician:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Harbourline Electrical",
"url": "https://harbourline.example",
"logo": "https://harbourline.example/logo.png",
"telephone": "+1 303 555 0142",
"sameAs": [
"https://www.linkedin.com/company/harbourline-electrical",
"https://www.facebook.com/harbourlineelectrical"
]
}
</script>Google has no required properties for Organization markup. It recommends adding the ones that are relevant and useful, and placing the markup on your homepage or a single page that describes your organization. The ones that matter most for most businesses:
| Property | What it states | Tip |
|---|---|---|
| name | Your business name | Exactly as it appears on your site and profiles. |
| url | Your homepage | The full https address. |
| logo | Your logo image | A full image URL that loads publicly. |
| sameAs | Your official profiles | LinkedIn, Facebook, Instagram, Google Business Profile and directory listings. |
| telephone, email | How to reach you | The numbers and addresses customers should use. |
| address | Where you are | Only if you show it publicly. |
Structured data isn't required for Google's AI features, and Google says there's no special schema.org markup for generative AI search. What markup does is state your facts in a form machines read reliably: your name, what you do, where you are and which profiles are yours. That helps search engines and AI tools connect what is said about you, as long as it matches what visitors see. Google is clear that markup shouldn't describe information that isn't visible on the page.
If AI answers describe your business wrongly, markup is one part of the fix. AI search optimization covers the rest: consistent facts across your site and profiles, and mentions on the sites AI answers trust.
For local details such as address and opening hours, use the LocalBusiness Schema Generator. To see whether a page has valid markup already, run the AEO Checker.
The short answers
Schema markup is structured data, usually JSON-LD, that states facts about a page in a format machines read reliably: your business name, address, phone, opening hours or the questions a page answers. It uses the shared vocabulary at schema.org.
Paste the script into the page's HTML, in the head or body; both work. Add Organization or LocalBusiness markup to your homepage or contact page, and FAQPage markup only to the page that shows those questions.
It can help AI systems and search engines read your facts accurately, which supports consistent descriptions of your business. It is not a shortcut: the facts must match what visitors see and what other sites say about you.
Questions
Not guaranteed. Google decides which rich results to show, and some types, such as FAQ rich results, now appear for very few sites. Markup still helps search engines understand the page.
A way of writing structured data as a script block, separate from the text visitors read. Google recommends it in most cases because it's the easiest format to add and maintain.
It helps search engines understand a page and can make it eligible for rich results, such as product or event details. It isn't a shortcut to higher rankings, and it must match what the page shows.
Usually Organization on the homepage, or LocalBusiness (or a more specific type) if customers visit you or you serve a local area.
Run the page through Google's Rich Results Test and the Schema.org validator after publishing, and fix any errors they report.
No. Structured data should describe what visitors can see. Marking up hidden or false details can lead search engines to ignore it.
Labels in your page's code that tell search engines what things are: this is a business, this is its address, this is a price. Google describes structured data as a standardized format for providing information about a page. Visitors don't see it; search engines and AI tools read it.
Create the JSON-LD code, for example with this generator, and paste it into the page inside a script tag of type application/ld+json. Google recommends JSON-LD, and it can sit in the page's head or body. Then test the live page with Google's Rich Results Test.
Most SEO plugins add basic schema for you, such as Organization and Article. For anything else, paste the JSON-LD from this generator into a plugin that adds code to the page head, or into a Custom HTML block on that page, and mark up only what the page shows.
JSON-LD goes in a script tag with type application/ld+json, in either the head or the body of the page. Google says it can also read JSON-LD that a script or your content management system adds after the page loads.
No. The code is built in your browser, and nothing you type is sent to us.
A useful next conversation
The tools show what is on your site. Our free audit looks at how ChatGPT, Google and Perplexity describe you, and what we would fix first. A specialist sends a recorded walkthrough within 2 business days.