Paid Media
Paid media uses advertising to connect a business offer with a relevant audience. RankNexus plans Google and Meta around customer intent, creative capacity and a measurable next action, then uses business feedback to guide the next decision. The channel mix follows the opportunity and the budget.
Media spend and management fees are separate. No platform is the right answer for every business.
Searching or discovering?
Clear and credible?
Assets and test capacity?
A relevant existing need?
Enough for useful learning?
An action you can trust?
Explore a channel role
These are starting conditions, not a score or automatic recommendation. Inspect a route; the right choice depends on the actual business.
The starting decision
An existing search need may favour Google Ads. An offer that needs introduction or explanation may suit Meta Ads. Both need a credible destination. If that is the constraint, start with conversion and measurement before expanding the channel mix.
Actual campaign evidence
These three approved campaign records describe platform acquisition activity. Google conversions and Meta leads have different definitions and must not be combined into a customer total.
Configured conversion actions and reporting dates were not supplied. Later business outcomes are not established.
Source: Supplied Easy Travels LTD Google Ads account evidence.
Read Easy Travels's Google recordReporting dates, geographic distribution and qualified-lead outcomes were not supplied.
Source: Supplied Travel to Kaba UK LTD Meta Ads account evidence.
Read Travel to Kaba's Meta recordReporting dates, geographic distribution and qualified-lead outcomes were not supplied.
Source: Supplied Easy Travels LTD Meta Ads account evidence.
Read Easy Travels's Meta recordMedia spend is distinct from management fees. Reporting dates, a comparable baseline and account-specific tactical history were not supplied. These historical figures do not establish revenue, return on ad spend or a result another business can expect.
See how these questions connect in the Travel Agencies solution.
Across both channels
Agree what each stage means, which source can establish it and who can supply the next piece of evidence.
Impressions and clicks describe different interactions.
The page or native form needs to explain the offer.
A recorded action needs a clear definition and a check.
Your team assesses fit against agreed criteria.
Later value requires reliable, connected records.
A conceptual path, not a measured funnel. No stage-to-stage rates are implied. Platform attribution and business records can describe different parts of the same journey.
What RankNexus does
Review the offer, market, account history, budget and conversion definitions. An established account can contain useful evidence; a rebuild is not the default. Agree which actions matter before deciding what to optimise.
OutputAn account and measurement baseline with the gaps made explicit.
Match the message, creative and next step. For product-led advertising, accurate catalogue and feed information matters alongside Ecommerce SEO. Each format needs its own scope and readiness review.
OutputA channel plan, asset requirements and landing-page priorities.
Record what changed and compare spend, configured actions and qualified feedback. SEO can address useful organic demand alongside paid acquisition. Running more channels is worthwhile only when each has a defined role.
OutputA decision to continue, refine or investigate, with the evidence behind it.
Commercial scope
Paid Growth starts at $1,500/month. Media spend is separate and funded directly in the client-owned advertising account. Platforms, markets, campaigns, creative, landing work, tracking and reporting determine the scope agreed in writing.
Connected Growth starts at $2,500/month for an agreed search, paid acquisition, conversion and measurement scope. Neither starting price includes every channel, unlimited production or a complete website rebuild. No lead volume, unit cost, revenue or return on ad spend is guaranteed.
Discuss the scopeYou retain account and asset ownership. Access, billing, approvals and handover are agreed before changes begin.
We define who supplies assets, approves claims and implements page or tracking changes. Filming, creator work, extensive production and complex integrations need an explicit scope.
Your team defines relevant enquiries and records later outcomes where possible. Platform events, management fees and business value remain distinct in reporting.
Practical questions
Start with intent, demand, the offer and what the available budget can teach. Google Search can reach people expressing a need; Meta can introduce or reinforce an offer through creative. A connected approach needs a clear role for each channel, sufficient assets and consistent measurement. It is not automatically better than a focused starting point.
No. Paid Growth starts at $1,500/month for the agreed management scope, with media spend funded separately in your own account. A written proposal states the deliverables and costs. A platform budget is not a management fee, and neither is a guaranteed cost of acquiring a customer.
You retain ownership. We review suitable existing accounts and available history before proposing changes. The engagement records access, approval and handover responsibilities. A new account is not a routine condition of working with RankNexus.
No. Competition, intent, offer, creative, the landing experience, measurement and follow-up affect results. We commit to the agreed delivery work and explain what the evidence supports. The published campaign records are historical account results, not benchmarks promised to another business.
A useful next conversation
Tell us about the offer, the audience and the action that matters. We will discuss the scope, evidence and responsibilities needed for a useful next step.
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