What was the challenge?
Its ads were drawing interest, but lead volume was inconsistent and each wholesale enquiry cost more than it needed to.
Case study / Meta Ads / Wholesale fashion
Jesenia Couture 58% more leads at a 15% lower cost per lead.
Jesenia Couture sells handbags and fashion accessories wholesale to boutiques across the United States, and we ran its Meta Ads. From June to December 2025, Meta Ads Manager shows leads up 58%, from 213 to 336, at a cost per lead 15% lower than in the seven months before.
From Meta Ads Manager, 1 Jun to 31 Dec 2025.
Meta Ads
Leads (form), Jun to Dec 2025336
- Leads before
- 213
- Cost per lead
- $86.47
- Amount spent
- $29,054
01 / The results
213 to 336 leads, at a 15% lower cost per lead.
From the client's own Meta Ads Manager: 1 June to 31 December 2025, against the 7 months before.
- Leads
- +58%
- Cost per lead
- $86.47
- Amount spent
- $29,054
- Period
- 7 months
From 213 to 336, Meta Ads Manager.
Down 15%, from $102.21.
1 Jun to 31 Dec 2025, paid by the client to Meta.
Against the 7 months just before.
02 / The challenge and the work
What stood in the way, and what we did.
Where the client started, what we changed and what the figures show.
What did RankNexus do?
We simplified the campaign structure so Meta could optimize for real wholesale enquiries, rebuilt the creative around what business buyers need to see (collections, wholesale availability, style and quality, ordering, and clear reasons to enquire), improved the lead form to ask for enough detail to separate serious buyers from casual interest, and raised the budget only while leads stayed efficient.
- Simplified the campaign structure so Meta could optimize for real wholesale enquiries.
- Rebuilt the creative around collections, wholesale availability, style and quality, and ordering.
- Improved the lead form to ask for enough detail to separate serious buyers from casual interest.
- Raised the budget only while leads stayed efficient.
What changed?
Comparing 1 June to 31 December 2025 with the same length of time just before it (30 October 2024 to 31 May 2025), Meta Ads Manager shows leads up 58%, from 213 to 336, and the cost per lead down 15%, from $102.21 to $86.47. Leads grew faster than spend, which rose by about a third to $29,054, almost all of it on the main ad; the two ads that had taken most of the earlier spend (about $134 and $411 a lead) were no longer running.
They were patient with our feedback, quick with changes and always easy to reach. It felt very personal, rather than dealing with a big agency where you keep speaking to different people.
03 / The proof
Straight from Meta Ads Manager.
Straight from the client's own Meta Ads Manager, cropped to the figures and watermarked, with the totals highlighted. Nothing retyped or rounded.
Read the record notes
Source: Meta Ads Manager, the client's ad account.
The main ad's own cost per lead rose, from $60.53 to $86.26, as it took almost all of the budget; the overall cost per lead still fell because two high-cost ads (about $134 and $411 a lead) stopped running.
These are leads as Meta Ads Manager counts them; how many became wholesale orders isn't shown here.
This is one client's result over the dates shown, not a forecast or a typical result for another business.
What this means for your business
Better buyers, not just more clicks.
Wholesale enquiries are worth more when they come from real buyers. A simpler campaign, creative built for boutique buyers and a lead form that asks the right questions grew leads while each one cost less.
Meta Ads Manager counts the purchases and leads it attributes to the ads; orders, margins and revenue sit in the client's own systems. This is a record of one client's result, not a forecast for yours.
About these results
Questions about this case study.
How much did each lead cost?
$86.47 from June to December 2025, down 15% from $102.21 in the seven months before, from Meta Ads Manager.
Did the main ad get cheaper?
No. Its own cost per lead rose from $60.53 to $86.26 as it took almost all of the budget. The overall cost fell because two high-cost ads, at about $134 and $411 a lead, stopped running.
Are these leads wholesale orders?
They're leads as Meta Ads Manager counts them: enquiries through the lead form. How many became wholesale orders isn't shown here.
Are these results typical?
No. This is one client's result over the dates shown, not a forecast. Results depend on your market, your competition, your website and your budget.
Can you get results like these for my business?
We can't promise numbers, but we can review your current ads, audiences and lead path for free and send a recorded 10-minute walkthrough within 2 business days.
A useful next conversation
Want results like these?
Tell us about your offer and goals, and our team will send a written proposal. Or ask for a free audit of your Meta Ads first.