| The page loads | A page that errors can't be read or quoted. | Fix the error or redirect to the working page. |
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| Search engines may index it | AI Overviews and AI Mode use indexed pages. | Remove noindex; point the canonical at this page. |
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| Crawlers can reach it | Blocked crawlers keep you out of the answers they feed. | Allow Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot and PerplexityBot. |
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| The text is in the HTML | Some crawlers don't run JavaScript. | Serve the main content in the page's HTML. |
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| A clear page title | The title says what the page is about. | About 50 to 60 characters, topic first. |
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| A meta description | It shapes the snippet people read. | One or two sentences on what the page answers. |
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| One main heading | One H1 makes the topic unambiguous. | Keep one H1; make the others H2s. |
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| A short opening paragraph | Answers near the top are easiest to lift. | Answer the main question in the first one or two sentences. |
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| Question headings | A question with an answer under it is quotable. | Use the questions buyers ask as H2s or H3s. |
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| Structured data | Markup states facts reliably. | Add valid JSON-LD that matches the page. |
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| Business identity | It connects your site with your profiles. | Organization markup with sameAs links. |
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| Dates and authorship | Dated, attributed pages are easier to trust. | Show who wrote or checked the page, and when. |
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