Leads generated for clients
25,000+
Generative Engine Optimization
Generative engine optimization that gets you cited in AI answers.
RankNexus offers generative engine optimization (GEO) services for US and UK businesses: the work that decides whether ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot name your business when buyers ask. We map the sources those answers use, close the gaps in your facts, pages and mentions, and track how often you are named against competitors.
GEO and AEO are two sides of one AI search program. This page covers the citation side, and no citation is ever promised.
Reviewed by M. NoumanCo-founder, RankNexus · Updated 17 October 2026
QuestionWho is the best provider for this near me?
Sources an answer can draw on
Your own pages
Reviews and directories
Industry lists and articles that mention you
Share of voiceHow often you are named across a fixed set of questions.
Source mapWho and what gets cited
Record which businesses are named and which pages are cited for each question, with the platform and date.
Gap listWhere competitors appear and you do not
Rank the missing sources by how often they shape answers in your market.
Re-checkSame questions, same conditions
Repeat monthly and compare patterns, not single answers. Results vary by place and time.
Which sources an AI answer uses is the platform's decision. Mapping them shows where accurate facts and genuine mentions would matter most.
SEO clients
Brands we grow on search.
We run SEO for fast-growing platforms and brands in the UK, Europe and Latin America. Logos shown with each client's permission.
- United Kingdom
- France
- Latin America and Spain
- Germany
- Worldwide
RankNexus in numbers
Average cost per lead
£2.50 to £6.50
Ad spend managed
$300K+
Years in business
4+
Totals across our client campaigns since 2022, in the US, UK and Europe. See the case studies ↗
The decision that matters
Where do AI answers get their facts about you?
An AI answer is assembled from sources the system can reach and trusts: your own pages, review sites, directories, industry lists and articles that mention you. Generative engine optimization works on those sources, so the answer has accurate, consistent material about you to draw on. It sits inside our AI search visibility program, alongside answer engine optimization, which shapes your own pages into direct answers.
- Who it's for
- Businesses whose buyers ask AI assistants for recommendations before they compare providers: professional services, B2B, healthcare, travel and specialist retail.
- What we work on
- The sources AI answers cite in your market, your business facts, the pages that should be cited and the mentions you can genuinely earn.
- What we measure
- How often you are named and cited for a fixed set of buyer questions, against named competitors, tracked against a baseline.
A source map
See which sources shape the answer.
For each buyer question, record who is named and which sources are cited. The gaps show where better pages and earned mentions would matter most.
Source map / unfilledIllustrative example
One question, mapped to its sources
Example question“Who are the best IT support companies for small firms?”
- Businesses named
- Each business the answer names, in order, with the platform, date and market.
- Sources cited
- Each cited page: your site, a directory, a review site or an article. A mention without a link is a separate observation.
- Your presence
- Named, cited, both or neither. Note any inaccurate fact the answer repeats.
- Gap
- Sources that cite competitors but not you, ranked by how often they appear.
- Action
- Fix the fact, improve the page or earn the listing, with one owner per action.
- Next check
- The same question under the same conditions next month.
What GEO includes
What our generative engine optimization services include.
Map the sources behind the answers
We put your buyers' questions to ChatGPT, Google AI Overviews and AI Mode, Perplexity and Copilot, and record which businesses are named and which sources are cited. That shows where competitors are present and you are not.
OutputA source map for your market, with the gaps ranked.
Fix how AI systems identify you
We make your name, services, locations and key facts consistent across your site, Google Business Profile, LinkedIn and the directories in your source map, with structured data where it matches visible content. Technical SEO covers crawler access.
OutputOne consistent description of your business, everywhere it is checked.
Make your pages worth citing
Answers cite pages that state something specific and verifiable. We strengthen the pages that should be cited with clear claims, first-hand evidence, dates and sources, and create new ones where a buyer question has no good answer on your site.
OutputPages that carry the facts an answer needs.
Earn mentions on the sources that matter
Where reviews, directories, best-of lists or industry articles shape the answers, we help you earn a genuine place there: review requests, accurate listings and pitches to relevant publications. No paid links and no fake reviews.
OutputMore of the sources AI answers trust, describing you accurately.
The Demand Engine
What happens in your first 90 days?
A written plan first, then launch, improvement and proof. You always know what is happening and what comes next.
- Days 1–7
Roadmap
We review your site, accounts and goals, agree what counts as a qualified lead, and deliver a written 90-day roadmap.
- By day 30
Launch
Crawler access, business facts and the first answer-ready pages are fixed, so AI systems can read and describe you accurately.
- Days 31–60
Improve
We act on the first real data and your lead-quality feedback: sharper pages, creative, keywords and audiences.
- Days 61–90
Prove and plan
You get a clear account of what worked, what didn't and what it cost, plus our recommendation for the next 90 days.
Commercial scope
What do GEO services cost?
GEO is part of the AI search work in our Essentials SEO plan, from $1,500/month, which tracks your top 30 buyer questions every month. Growth, from $2,500/month, adds Google or Meta Ads in the same plan, and larger programs with monthly mention outreach and competitor tracking are scoped on the Scale plan. Prefer a fixed-price start? The AI Visibility Audit is $495, credited against your first month if you continue.
Agree the scopeWhat we agree together
Facts only you can confirm
Your team confirms prices, locations, credentials and claims before anything is published or submitted to a directory. Where proof is missing, we leave the claim out.
Reviews and outreach, done honestly
We help you ask real customers for reviews and pitch genuine stories. We never buy reviews or links, and every placement is the publisher's decision.
Platforms decide
AI systems choose their sources, and answers change with the question, location and date. We report mentions, citations and referrals separately, with the conditions recorded.
Where to start
Our commitments
What we promise, in writing.
What we don't promise: rankings, AI citations or a fixed number of leads. Search engines, AI platforms and ad auctions make those decisions, and no honest agency controls them. We agree the numbers that matter to your business before we start, then show you every month what moved them.
- Your roadmap in 7 business days
- We deliver your initial roadmap within seven business days after a complete start. If we miss that deadline for reasons within our control, you receive a one-time $250 credit against your management fee.
- A named specialist on your account
- You work directly with the specialist doing the work, not a rotating account manager.
- Everything stays yours
- Ad accounts, analytics, content and data stay in your name. Media spend goes straight to the platforms, never through us.
- No setup fee. Clear terms.
- A written scope and a 90-day first term. What happens after that is agreed together, in writing.
- Reporting you can act on
- Every month you see what moved, what it cost and what we will change next, with a 30-minute review call.
Practical questions
GEO questions, answered.
Sources we followGoogle: Optimizing for generative AI featuresOpenAI: crawler documentation
What are generative engine optimization services?
Work that makes your business easier for generative AI systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity to find, describe accurately and cite. It covers the sources those answers rely on: your own pages, your business facts and the third-party sites that mention you.
How is GEO different from SEO?
SEO earns a position in a list of results. GEO aims to be named or cited inside an AI-written answer, which draws on several sources at once. The foundations overlap heavily: crawlable pages, clear facts and genuine authority. GEO adds source mapping, mention building and answer tracking.
How is GEO different from AEO?
Answer engine optimization shapes your own pages so they can serve as the direct answer, in a featured snippet, a voice answer or an AI Overview. GEO looks wider, at every source an AI answer draws on, including the sites that mention you. We run both as one program.
Which AI platforms does GEO cover?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. We track the ones your buyers use. Copilot draws on Bing's index, so we make sure you are visible in Bing as well as Google.
How do you measure GEO?
We ask a fixed set of buyer questions on each platform every month and record whether you are named, whether your site is cited and which sources appear, with the date and market. We compare that with your competitors and with AI referral traffic in your analytics. One answer is an observation, not a result, so we look at patterns.
How long does GEO take to work?
Fact and access fixes are read within weeks. Changes in how often you are named usually build over three to six months, as new pages are crawled and mentions accumulate.
Do you buy links or reviews for GEO?
No. Paid links and fake reviews break search engine and platform rules and can backfire. We help you earn genuine reviews and mentions from real customers and relevant publications.
Can you guarantee my business will be cited?
No. AI platforms choose their sources and answers vary by question, place and time. We commit to the work and to honest measurement, and we show you what changed.
What does GEO cost?
GEO is part of the AI search work in our Essentials SEO plan, from $1,500 a month. The $495 AI Visibility Audit is a fixed-price start, credited against your first month if you continue.
A useful next conversation
See where AI answers get their facts about you.
Ask our team for a free audit of your AI visibility, or order the $495 AI Visibility Audit for the full source map.