Blog / Guides from our team
Practical writing for clearer decisions.
Short, sourced guides to SEO, AI search, paid ads and conversion. Each one ends on a decision you can act on, with every source listed.
Featured guideSEO, GEO and AEO: what should your business actually do? 21 guides
Read the one that matches your question.
Each article ends on a decision you can act on, with the sources we relied on listed in full.
01Search & AI visibilitySEO, GEO and AEO: what should your business actually do?SEO, GEO and AEO in plain words: what each term means, the work that gets you found in Google and AI answers, and how to choose the right scope.
02Channel decisionsSEO or Google Ads: where should you start?SEO or Google Ads first? A plain decision guide built on demand, offer readiness, time and resources, with three worked examples and a start-here checklist.
03Conversion & measurementWebsite traffic but no leads? Find the leak in five checksWebsite traffic but no leads? Five checks in Search Console, GA4 and your inbox, why conversion benchmarks disagree, and what to fix first. Free checklist.
04Search & AI visibilityHow to track your brand in ChatGPT and AI search for freeHow to track brand mentions in AI search for free: the questions to ask ChatGPT, Google AI and Perplexity, what to log and the three numbers to watch.
05PricingHow much does SEO cost in 2026? Survey data and our pricesWhat SEO costs in 2026, from two industry surveys: monthly retainers, hourly and project rates, what changes the price, and exactly what our plans include.
06Search & AI visibilityLLM SEO: how to optimize content for ChatGPT and AI modelsLLM SEO in plain words: how ChatGPT and other AI models find your pages, seven changes that make content easier to quote, and the tricks that don't work.
07Search & AI visibilityWhat is llms.txt? Where it goes and whether it helpsllms.txt explained: what the file is, what goes in it, where to put it, whether it helps SEO or AI search, and how to write one in 30 minutes.
08Paid adsHow much do Facebook ads cost? Real costs from our accountsWhat Facebook ads cost in 2026: how Meta charges, how daily budgets spend, real cost per lead from UK campaigns, and how to set a monthly budget.
09Paid adsWhat is a good ROAS? How to work out yours from your marginA good ROAS is one above your break-even ROAS. How to work it out from your margin, set a target ROAS, and why industry averages mislead, with examples.
10Search & AI visibilityHow to rank in Google AI Overviews: what Google says worksHow to rank in Google AI Overviews: what Google says counts, which searches show one, how to structure pages, and how to measure it in Search Console.
11Technical SEODoes page speed affect SEO? What Google says and what to fixYes, but relevance comes first. What Google says about page speed and SEO, the Core Web Vitals targets, how to read your own data and what to fix first.
12Conversion & measurementLead generation funnel: five stages, with a real exampleA lead generation funnel for service businesses: five stages, the number to track at each, and the real Meta lead form funnel we run for two UK travel firms.
13Conversion & measurementWhat makes a good landing page? Nine checks that matterWhat makes a good landing page: Google's own landing page rules, nine checks for service businesses, a fictional before-and-after and real benchmarks.
14Conversion & measurementHow to write a call to action: a formula, words and examplesHow to write a call to action that gets clicked: a four-part formula, the CTA words that work, button design rules from WCAG, and how to measure clicks.
15Conversion & measurementMobile CRO: how to turn phone visitors into leadsCRO for mobile, for service businesses: why phones convert differently, the fixes that matter most, how we built our own site for phones, and how to measure it.
16Conversion & measurementConversion tracking: how to count every lead, by sourceConversion tracking for lead generation: what to count, how to tag it in GA4, Google Ads and Meta, how attribution works, and how to send lead quality back.
17Search & AI visibilityTravel SEO: how travel agencies win searches and enquiriesTravel SEO for agencies and tour operators: what travelers search, the pages that win those searches, the booking-site traps to fix and what to measure.
18Channel decisionsTravel agency marketing: a digital plan that fills bookingsTravel agency marketing that brings bookings: the five digital channels, a 90-day plan, email and social media rules, and real lead costs from two UK agencies.
19Conversion & measurementTravel leads: how travel agents get leads that bookTravel leads for travel agents: buying shared leads versus generating your own, lead forms that qualify, and what two UK agencies really pay per lead.
20Paid adsUmrah agency marketing: how UK agencies get enquiriesUmrah agency marketing for UK travel firms: what pilgrims search, Meta's rules on religion in ads, ATOL trust signals, and a real Umrah lead campaign at £3.17.
21Paid adsGoogle Ads for travel agencies and tour operatorsGoogle Ads for travel agencies and tour operators: campaign setup, the right location setting, Things to do listings, budgets and tracking enquiries.Who writes these
Every article is reviewed by M. Nouman, co-founder of RankNexus. Each one lists the sources it relies on, and its examples are fictional and labelled.
A useful next conversation
Talk through your next decision.
Tell us what you're weighing up: SEO, ads, AI search or your website. We'll tell you what we would do first, and why.
Contact us