Case study / SEO & AI search / Meal ordering
Urban Harvest Kitchen is a meal ordering website where customers browse menus and choose delivery or pickup. We ran its link building, and in an Ahrefs comparison its referring domains grew from 375 to 534, its AI citations from 56 to 186 and its keywords in Google's top 3 from 84 to 137.
From Ahrefs. The screenshots show no date range.
01 / The results
From an Ahrefs comparison; the screenshots show no date range. Traffic and traffic value are Ahrefs estimates, not the site's own analytics.
ChatGPT from 0 to 74, Google AI Overviews from 36 to 97.
From 84 to 137.
Estimated visits a month, up 436, about 26%.
With backlinks up 611, to about 2K.
02 / The challenge and the work
Where the client started, what we changed and what the figures show.
Meal ordering is crowded: the site competes with local food businesses, delivery platforms, restaurant directories and larger food brands for searches like "meal delivery near me", "prepared meals" and "weekly meal plans". It needed more authority, more visibility for its menu, delivery and pickup pages, and rankings that hold as results change.
We built relevant links from food, lifestyle, local and consumer websites through targeted outreach, and spread them across menu, ordering, delivery and content pages instead of pointing everything at the homepage.
According to Ahrefs, keywords in Google's top 3 rose from 84 to 137 (+63%), estimated organic traffic reached 2.1K visits a month (up 436, about 26%), backlinks grew by 611 to about 2K and referring domains from 375 to 534. The site ranks #1 for seven searches, including non-brand ones such as "prepared meals delivery" and "weekly meal plans", and its AI citations grew from 56 to 186, led by ChatGPT (from 0 to 74) and Google AI Overviews (from 36 to 97).
03 / The proof
The Ahrefs panels behind every figure on this page, placed side by side and watermarked. Nothing retyped or rounded. Page URLs are blurred.
Source: Ahrefs. Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
The screenshots show no date range.
The #1 rankings include two brand searches; the non-brand ones have up to 20 searches a month in Ahrefs, and near-me rankings depend on where the searcher is.
Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
This is one client's result over the dates shown, not a forecast or a typical result for another business.
What this means for your business
Meal ordering is crowded with platforms and directories. Links from relevant food, lifestyle and local sites, spread across menu, ordering and delivery pages, earned rankings and a place in AI answers.
Ahrefs figures are estimates from a third-party tool, not the client's own analytics, and rankings move with every update. This is a record of one client's result, not a forecast for yours.
About these results
Targeted outreach for links from relevant food, lifestyle, local and consumer websites, spread across the menu, ordering, delivery and content pages instead of the homepage alone. In Ahrefs, referring domains grew from 375 to 534 and backlinks by 611, to about 2K.
The Ahrefs screenshots show no date range, so we don't claim a timeframe. The figures are the start and the end of one Ahrefs comparison.
How often AI answers cite pages from the site, as Ahrefs tracks it. For Urban Harvest Kitchen they rose from 56 to 186, led by Google AI Overviews (36 to 97) and ChatGPT (0 to 74).
Two of the seven are. The rest are non-brand, such as "prepared meals delivery" and "weekly meal plans", with up to 20 searches a month each in Ahrefs. Near-me rankings depend on where the searcher is.
No. This is one client's result over the dates shown, not a forecast. Results depend on your market, your competition, your website and your budget.
A useful next conversation
Tell us about your website and goals, and our team will send a written proposal. Or ask for a free audit of your search and AI visibility first.
