Case study / SEO & AI search / Clothing brand
American Thread LLC is a Kearney, Missouri brand selling ladies' and gents' clothing online across the United States. In an Ahrefs comparison, its keywords in Google's top 3 rose from 76 to 95 and its AI citations rose by 35, to 193 across five AI platforms.
From Ahrefs. The screenshots show no date range.
01 / The results
From an Ahrefs comparison; the screenshots show no date range. Traffic and traffic value are Ahrefs estimates, not the site's own analytics.
From 76 to 95.
Up 35: Google AI Overviews 68, Perplexity 43, ChatGPT 42.
Estimated visits a month, up 343.
A month, up $3.5K, as Ahrefs estimates it.
02 / The challenge and the work
Where the client started, what we changed and what the figures show.
Clothing search is crowded: the brand competes with independent labels, major retailers, marketplaces and established ecommerce stores with much stronger backlink profiles. It needed links from credible fashion, lifestyle and ecommerce sites, without making its link profile look unnatural.
We built links from relevant fashion, lifestyle and ecommerce sites and pointed them at product and category pages as well as the homepage, keeping the link profile natural and balanced.
According to Ahrefs, keywords in Google's top 3 rose from 76 to 95 (+25%) and ranking keywords from 450 to 536, while estimated organic traffic reached 1.8K visits a month (up 343), worth an estimated $12.5K a month in equivalent ad spend (up $3.5K). The brand ranks #1 on Google for its own brand searches, such as "american thread llc apparel", and its AI citations rose by 35 to 193: Google AI Overviews 68, Perplexity 43, ChatGPT 42, Gemini 30 and Copilot 10.
RankNexus helped us improve our search visibility and build stronger authority for our brand. We saw better rankings, more organic traffic, and more people discovering American Thread online. The process was smooth and easy to understand.
03 / The proof
The Ahrefs panels behind every figure on this page, placed side by side and watermarked. Nothing retyped or rounded.
Source: Ahrefs. Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
The screenshots show no date range.
The #1 rankings shown are the brand's own brand searches.
Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
This is one client's result over the dates shown, not a forecast or a typical result for another business.
What this means for your business
Clothing search is full of retailers and marketplaces with far stronger link profiles. Relevant links pointed at product and category pages, not just the homepage, grew rankings and AI citations while keeping the profile natural.
Ahrefs figures are estimates from a third-party tool, not the client's own analytics, and rankings move with every update. This is a record of one client's result, not a forecast for yours.
About these results
The Ahrefs screenshots show no date range, so we don't claim a timeframe. The figures are the start and the end of one Ahrefs comparison.
How often AI answers cite pages from the site, as Ahrefs tracks it. American Thread LLC has 193: Google AI Overviews 68, Perplexity 43, ChatGPT 42, Gemini 30 and Copilot 10, up 35 in all.
For its own brand searches, such as "american thread llc apparel". Those are the #1 rankings shown, and we don't claim #1 for any other search.
No. This is one client's result over the dates shown, not a forecast. Results depend on your market, your competition, your website and your budget.
We can't promise numbers, but we can show you where you stand: ask for a free audit of your website or your AI visibility, and get a recorded 10-minute walkthrough within 2 business days.
A useful next conversation
Tell us about your website and goals, and our team will send a written proposal. Or ask for a free audit of your search and AI visibility first.
