Meta Ads
RankNexus is a Meta ads agency for UK businesses that need qualified enquiries. We manage Facebook and Instagram ads, building the offer, creative and lead path around your ideal customers, tracking every lead and improving each campaign with your feedback. For a UK Umrah travel agency, the main campaign has brought in 1,000+ leads at £3.17 each.
From £1,500/month. Ad spend is paid directly to Meta from your own account.
Reviewed by M. NoumanCo-founder, RankNexus · Updated 24 October 2026
The main campaign: 995 leads at £3.17 each on a £17 daily budget, rated High performing by Meta. Snapshot from Meta Ads Manager, 5 Sep 2025 – 4 Oct 2026. Read the case study
Actual campaign evidence
1,000+ leads at £3.17 each for an Umrah travel agency, and 1,000+ qualified Schengen visa leads at £3.24 each for Easy Travels, on daily budgets of £12 to £17. Both are still running. Figures from Meta Ads Manager.
From Meta Ads Manager. Leads are enquiries; bookings happen in the client’s own systems.
Source: Meta Ads Manager, main lead campaign, since 5 Sep 2025 and still running (995 in the 4 Oct 2026 snapshot).
Read the Travel To Kabba case studyFrom Meta Ads Manager. Leads are enquiries; bookings happen in the client’s own systems.
Source: Meta Ads Manager, two Schengen visa lead campaigns, since 5 Sep 2025 and still running (995 in the 5 Sep 2026 snapshot).
Read the Easy Travels case studyBoth figures come from the clients' current campaigns. They show lead volume and cost per lead, not bookings or revenue, which sit in each client's own records. That is why every campaign we run starts by defining a qualified lead, not just a cheaper one.
See how these questions connect in the Travel Agencies solution.
Online sales and wholesale leads in the US, from each client's own Meta Ads Manager.
Meta Ads · Online grocery
monthly Meta purchase value, $7,972 in Jul 2024 to $60,546 in Feb 2025 (Meta Ads Manager)
Meta Ads · Wholesale fashion
Meta leads, 213 to 336, at a 15% lower cost per lead: Jun to Dec 2025 against the 7 months before (Meta Ads Manager)
The starting decision
Facebook and Instagram reach people before they search. That makes Meta ideal for offers that are easy to understand at a glance, seasonal demand and anything people buy on trust and emotion. If people are already searching for what you sell, pair it with Google Ads. If leads arrive but don't convert, fix the landing page and follow-up first.
A worked decision
Each creative concept is written as a hypothesis: what should change, what stays the same and what result would tell us it worked. Here is what one looks like.
Describe responsibilities, access and the first conversation.
Explore the handoverAddress uncertainty about the transition.
A clear discussion of scope and fit.
A scoped static layout using approved copy.
A page where the process and evidence can be read.
The question to evaluateDo the resulting contacts understand the handover and describe a need the business can serve? Define that review before treating submission volume as success.
Illustrative creative direction only. No campaign result, account-specific tactic, test winner or performance improvement is claimed.
What RankNexus does
We start with the offer and the person you want to reach, not the targeting menu. You get a campaign structure, audience plan and budget recommendation inside your own ad account. Our guide to how much Facebook ads cost shows real budgets and costs per lead from two of our accounts.
OutputA written plan and campaigns built in your account.
Two creative concepts and up to six finished ad variants every month, written and designed from your approved assets. We test angles, not just colours.
OutputFresh ads every month, each with a clear test behind it.
A native Meta lead form with qualifying questions, or improvements to the page your ads send people to. For a dedicated landing page, see Conversion Optimisation. How the whole path fits together is in our guide to the lead generation funnel.
OutputA lead path that filters out time-wasters.
Conversion tracking checked end to end, campaigns reviewed at least twice a week, and a monthly report built on your feedback about which leads were worth it. Check what a lead can cost you with the free Cost Per Lead Calculator, or estimate a budget with the Facebook Ads Cost Calculator.
OutputDecisions based on qualified leads, not cheap clicks.
A platform lead, a contact your team can reach and a customer who pays are different things. We define each one with you before launch, so optimisation chases the right number.
The Demand Engine
A written plan first, then launch, improvement and proof. You always know what is happening and what comes next.
We review your site, accounts and goals, agree what counts as a qualified lead, and deliver a written 90-day roadmap.
Campaigns, creative and conversion tracking go live as soon as access and platform approvals are in place.
We act on the first real data and your lead-quality feedback: sharper pages, creative, keywords and audiences.
You get a clear account of what worked, what didn't and what it cost, plus our recommendation for the next 90 days.
Commercial scope
Essentials Ads starts at £1,500/month for Meta Ads or Google Ads management. The Growth plan starts at £2,500/month when you want SEO and paid ads run as one plan. Media spend is separate and paid directly to Meta from your own ad account.
Every month includes two creative concepts and up to six finished ad variants built from your approved assets. Filming, creator content and extensive video production are separately scoped. Custom CRM integrations and complex server-side tracking are quoted separately.
Discuss the scopeYou retain ownership of your ad account, pixel, page and creative. We work through partner access, never your personal login.
Your team contacts the leads. We give you a follow-up checklist and adjust targeting and forms based on which leads became customers.
You approve ads before they go live. Campaigns launch as soon as access, assets and Meta's ad review allow, typically within the first 30 days.
Our commitments
What we don't promise: rankings, AI citations or a fixed number of leads. Search engines, AI platforms and ad auctions make those decisions, and no honest agency controls them. We agree the numbers that matter to your business before we start, then show you every month what moved them.
Practical questions
Sources we followMeta Business Help: About the ad auctionMeta Business Help: About the learning phase
Essentials Ads starts at £1,500 per month in management fees. Your ad budget is separate and paid directly to Meta from your own account.
Two UK travel businesses, both from Meta Ads Manager. Travel To Kabba, a UK Umrah travel agency: 1,000+ leads at £3.17 each since 5 Sep 2025. Easy Travels, a UK travel and visa service: 1,000+ qualified leads at £3.24 each on average. Both case studies show the campaign figures with their dates.
RankNexus is the trading name of Rank Nexus LLC, a marketing agency founded in May 2022 and led by M. Zeeshan (CEO & Founder) and M. Nouman (Co-founder & Managing Director). We work with UK businesses remotely from our registered office in Denver, Colorado, with UK prices in pounds and UK spelling throughout.
Ask to see real campaign results with the context kept in, such as Meta Ads Manager figures, cost per lead and daily budget. Check who will run your account day to day, whether you keep ownership of the ad account and pixel, and how they judge lead quality, not just lead volume. We are happy to answer all four before you sign anything.
Yes. Meta lets you target the UK by nation, region, city or a radius around a location, so campaigns reach people you can actually serve. Sensitive attributes such as religion cannot be targeted, so the offer and creative do the work of reaching the right people.
A Meta ads agency plans, builds and runs your Facebook and Instagram advertising: the offer and audience, the ad creative, the lead form or landing page, conversion tracking and the weekly optimisation that keeps cost per lead down. A good one also tells you which leads turned into customers, not just how many came in.
Yes. Meta is the company behind Facebook, Instagram, Messenger and WhatsApp, and Facebook and Instagram ads are both run from Meta Ads Manager. A Facebook ads agency and a Meta ads agency do the same job.
It depends on your market and what a lead is worth to you. We recommend a starting budget after reviewing your offer, agree it with you before launch, then scale what works. For reference, our two travel clients run their main campaigns on £12 to £17 a day.
Yes. Each month we write and design two creative concepts and up to six finished ad variants from your approved photos, videos and brand assets. Filming and creator content can be quoted separately.
Most campaigns start generating leads within days of launch, once Meta's ad review clears. The first month is about learning which angles and audiences work; months two and three are about scaling them.
Lead forms are faster and usually cheaper per lead; landing pages give people more context and often produce better-qualified leads. We choose based on your offer and test both when it makes sense.
We fix it at the source: clearer offer copy, qualifying questions in the form, better audience signals and conversion tracking that teaches Meta which leads matter.
Our two travel clients get leads at £3.17 and £3.24 each on average, from Meta Ads Manager. Your cost depends on your offer, audience, season and competition, so we set targets once your campaign has real data.
Yes. We audit what is already there, keep what works and restructure the rest. Your account history stays intact and in your name.
Yes. We run campaigns for businesses in the US and UK, with ads, offers and reporting matched to each market.
A named Meta Ads specialist runs your campaigns day to day, with strategy oversight from our co-founder and managing director. You speak to the person doing the work.
A freelancer can work well for a single, simple campaign. An agency fits better when you need strategy, creative, tracking and lead-quality reviews covered every week without depending on one person's availability. Either way, ask who does the work, how leads are qualified and what you own if you leave.
No. Meta's auction and your market set the price. We commit to the work: twice-weekly checks, fresh creative every month, honest reporting and a written plan to improve the numbers you care about.
Yes. Ask our team for a free audit and we will review your current ads, targeting and lead path, and send the recording within 2 business days.
A useful next conversation
Contact us about your offer and our team will send a written proposal, or ask for a free audit of your current ads first.
