Leads generated for clients
25,000+
Google Ads
PPC and Google Ads management that turns searches into qualified enquiries.
RankNexus is a Google Ads and PPC agency for UK businesses that want more qualified enquiries from people already searching for what they offer. Our PPC campaign management services match keywords, ads and landing pages to real buyer intent, track conversions properly and cut wasted spend every week. Every account starts with a written 90-day plan within 7 business days.
From £1,500/month. Ad spend is paid directly to Google from your own account.
Reviewed by M. NoumanCo-founder, RankNexus · Updated 10 October 2026
01Search queryThe need being expressed
What does this search mean?Check the actual intent, relevant geography and whether the business can fulfil the need.
02AdAn accurate promise
What does the ad lead someone to expect?Match the message and assets to the offer. The claim needs approval and a destination that supports it.
03Landing pageThe answer after the click
Can the visitor recognise the same offer?Explain fit, scope and credible evidence, with a clear mobile-friendly next step.
04Configured actionAn event with a definition
What is actually being counted?Validate the agreed action and avoid treating a button click as a delivered enquiry.
05FeedbackBusiness context for the next decision
Did the response fit the need?Use reliable follow-up records where available. Otherwise keep the report at the platform-event level.
The promise should remain coherent at every step. This illustrates the review process, not an ad campaign or a claim of measured performance.
RankNexus in numbers
Average cost per lead
£2.50 to £6.50
Ad spend managed
$300K+
Years in business
4+
Totals across our client campaigns since 2022, in the US, UK and Europe. See the case studies ↗
The starting decision
Are people already searching for what you sell?
Google Ads puts you in front of people at the exact moment they search, which makes it the fastest way to turn existing demand into leads. If people need persuading before they search, Meta Ads can create that demand. If clicks arrive but don't convert, start with your landing page.
- Who it's for
- Service businesses, B2B companies, travel brands and online stores with real search demand and a team ready to respond quickly.
- What you get
- Campaign structure, keywords and ads matched to intent, landing-page recommendations, conversion tracking and weekly optimisation.
A worked decision
The same promise, before and after the click.
An ad cannot promise what the landing page doesn't deliver. This illustrative sample shows how we carry one search need from keyword to ad to page to enquiry.
One need, carried through the journey.
Search query“business IT support provider”
- Evidence to verify
- Service capabilities, operating boundaries and approved delivery examples before publishing any claim.
- Configured action
- A valid enquiry delivered to the team. A contact-button click is tracked separately.
- Useful feedback
- Whether the contact has a relevant need and understood the service being offered.
Illustrative B2B example. This is not a live advertisement, an approved client offer or a reconstruction of the Easy Travels campaign.
What RankNexus does
What does Google Ads management include?
Account audit and structure
We review your account history, search terms, budgets and tracking, keep what works and rebuild what doesn't, all inside your own account. Planning a budget? Our free Google Ads Budget Calculator works it out from the leads you want.
OutputA clean structure built around your best services and markets.
Keywords, ads and landing pages
Keywords grouped by intent, ads written to match each group, and landing-page recommendations so the promise holds after the click, checked against our guide to what makes a good landing page. Travel businesses can see how this connects in the Travel Agencies solution.
OutputAds that match what people are actually searching for.
Conversion tracking you can trust
We confirm which actions count as conversions, connect forms and calls where possible, and make sure Google optimises for qualified leads rather than page views. Selling online? Our guide to what a good ROAS is sets your target from your margin.
OutputBidding based on leads that matter to your business.
Weekly optimisation and reporting
Search terms, negative keywords, bids and budgets reviewed every week, with a monthly report and a 30-minute review call. SEO can then win the same searches organically.
OutputLess wasted spend, month after month.
Count conversions that mean something.
A click, a conversion inside Google Ads and a customer your team can close are different stages. We define each one with you before launch and report on all three wherever your data allows.
The Demand Engine
What happens in your first 90 days?
A written plan first, then launch, improvement and proof. You always know what is happening and what comes next.
- Days 1–7
Roadmap
We review your site, accounts and goals, agree what counts as a qualified lead, and deliver a written 90-day roadmap.
- By day 30
Launch
Campaigns, creative and conversion tracking go live as soon as access and platform approvals are in place.
- Days 31–60
Improve
We act on the first real data and your lead-quality feedback: sharper pages, creative, keywords and audiences.
- Days 61–90
Prove and plan
You get a clear account of what worked, what didn't and what it cost, plus our recommendation for the next 90 days.
Commercial scope
Google Ads management pricing. Ad spend stays yours.
Essentials Ads starts at £1,500/month for Google Ads or Meta Ads management. The Growth plan starts at £2,500/month when you want SEO and paid ads run as one plan. Media spend is separate and paid directly to Google from your own ad account.
Search, Performance Max and Shopping campaigns are scoped to your account and goals. New landing pages and complex tracking builds are quoted separately, so you always know what you are paying for.
Discuss the scopeWhat we agree before delivery
Your account, your data
You retain ownership of your Google Ads account, conversion data and history. We work through manager-account access, never your personal login.
Landing pages and tracking
We recommend page and tracking changes; your developer or our web specialist implements them within the agreed scope.
Reviews that lead to decisions
Every month you see search terms, spend, conversions and lead quality, with the changes we made and what comes next.
Our commitments
What we promise, in writing.
What we don't promise: rankings, AI citations or a fixed number of leads. Search engines, AI platforms and ad auctions make those decisions, and no honest agency controls them. We agree the numbers that matter to your business before we start, then show you every month what moved them.
- Your roadmap in 7 business days
- We deliver your initial roadmap within seven business days after a complete start. If we miss that deadline for reasons within our control, you receive a one-time £250 credit against your management fee.
- A named specialist on your account
- You work directly with the specialist doing the work, not a rotating account manager.
- Everything stays yours
- Ad accounts, analytics, content and data stay in your name. Media spend goes straight to the platforms, never through us.
- No setup fee. Clear terms.
- A written scope and a 90-day first term. What happens after that is agreed together, in writing.
- Reporting you can act on
- Every month you see what moved, what it cost and what we will change next, with a 30-minute review call.
Practical questions
Google Ads and PPC questions, answered.
Sources we followGoogle Ads Help: Choose your bid and budgetGoogle Ads Help: About Target ROAS bidding
How much does Google Ads management cost?
Essentials Ads starts at £1,500 per month in management fees. Your ad budget is separate and paid directly to Google from your own account.
What do your PPC campaign management services include?
Campaign structure, keywords and search terms, ads, landing-page or lead-form improvements and conversion tracking, with checks at least twice a week and a monthly report with a 30-minute review call. Ad spend is paid directly to Google from your own account.
Can you target specific UK towns or regions?
Yes. Google Ads can target the whole UK, a single nation, regions, counties, cities and towns, or a radius around your address, so your budget goes where you can actually serve customers.
What does a Google Ads agency do?
A Google Ads agency builds and runs your search advertising: keyword research, campaign structure, ad copy, landing-page recommendations, conversion tracking and weekly work on search terms, negative keywords, bids and budgets. The aim is more qualified leads for the same or lower spend.
Is RankNexus a PPC agency?
Yes. We manage pay-per-click advertising on Google Ads, including Search, Performance Max and Shopping, alongside paid social on Meta, for a flat monthly fee from £1,500. Ad spend is paid directly to the platforms from your own accounts.
Is PPC management the same as Google Ads management?
Mostly. PPC (pay-per-click) management covers any advertising you pay for by the click. For most businesses that means Google Ads, which is what our PPC management covers: Search, Performance Max and Shopping campaigns where they fit. Facebook and Instagram ads are managed separately as Meta Ads.
How much should we spend on Google Ads?
Enough to collect meaningful data in your market. We estimate a starting budget from your keywords, likely cost per click and what a lead is worth to you, and agree it before launch.
Do you charge a percentage of ad spend?
No. We charge a flat monthly fee based on scope, so we never earn more just because you spend more.
Can you manage our existing Google Ads account?
Yes. We audit it first, keep what works and restructure the rest. Your account history stays intact and in your name.
What does a Google Ads conversion actually mean?
Whatever your account is set up to count: a form, a call, a quote request or a purchase. We make sure it counts actions that matter to your business, not page views.
Do you run Performance Max and Shopping campaigns?
Yes, when they fit. Search campaigns are usually the starting point for lead generation, while Performance Max and Shopping are scoped for online stores and broader reach.
How quickly will we see results?
Search campaigns can produce leads within days of launch. The first month is about cleaning up search terms and tracking; months two and three are about scaling what converts.
Why can't I see my own ads?
Google may stop showing your ads to you if you search for them often without clicking, or if budget and schedule limit delivery. Use Google's Ad Preview tool instead, so you don't skew your own data.
How do you improve Quality Score?
By tightening the match between keyword, ad and landing page: focused ad groups, specific ad copy and pages that load fast and answer the search.
Who manages our account?
A named paid media specialist, with strategy oversight from our co-founder and managing director. You speak to the person doing the work, not a rotating account manager.
Can you guarantee conversions?
No one honestly can, because Google's auction and your market set the price. We commit to the work: weekly optimisation, transparent reporting and a written plan to lower your cost per qualified lead.
Can we start with a free audit?
Yes. Ask our team for a free audit of your Google Ads account and we will send the recording within 2 business days.
A useful next conversation
Ready to stop paying for the wrong clicks?
Contact us about your goals and our team will send a written proposal, or ask for a free audit of your Google Ads account first.