Case study / SEO & AI search / Auto parts store
Motodrive Supply LLC is an auto and motorcycle parts store in Grand Rapids, Michigan. In Ahrefs, ten of its tracked searches sit on Google's first page, five of them in the top 3, and one key search climbed from 9th to 2nd in about five weeks.
From Ahrefs. The screenshots show no dates.
01 / The results
From Ahrefs; the screenshots show no dates, and the keyword names are hidden. Traffic and traffic value are Ahrefs estimates, not the site's own analytics.
In about five weeks, from the Ahrefs ranking chart.
Tracked searches on Google's first page, 400 to 3,800 searches a month each.
Of those ten; one moved up five places to #1.
Estimated visits a month, with 2.6K ranking keywords.
02 / The challenge and the work
Where the client started, what we changed and what the figures show.
The store had the products, but many important category and product pages weren't ranking strongly enough in Google: thin product and category content, weak internal linking, overlapping pages and under-optimized titles kept them just outside the strongest positions.
We started with a technical and organic search audit, then focused on searches where the store already ranked between positions 4 and 30 with clear buying intent, across motorcycle parts, auto replacement parts, brake and engine components and accessories. We improved those pages first, closed gaps against competitors with new and better content, and built links from relevant sites each month.
In Ahrefs, ten tracked searches sit on Google's first page, five of them in the top 3, with 400 to 3,800 monthly searches each; one moved up five places to #1. A key search climbed from 9th to 2nd in about five weeks. The store ranks for 2.6K keywords, with an estimated 6.1K organic visits a month worth an estimated $4.5K, backed by 3.33K backlinks from 287 referring domains.
The team listens to what you want instead of forcing their own ideas on you, which I really appreciate. Good service, quick communication and reliable people.
03 / The proof
The Ahrefs panels behind every figure on this page, placed side by side and watermarked. Nothing retyped or rounded. Keyword names are hidden.
Source: Ahrefs: an overview, a keyword position table and a ranking chart. Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
The screenshots show no dates, and the keyword names are hidden.
Two of the ten tracked searches slipped one place (4th to 5th and 5th to 6th).
Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
This is one client's result over the dates shown, not a forecast or a typical result for another business.
What this means for your business
Pages already ranking 4th to 30th for buying searches are the fastest to move. Improving those first, closing content gaps against competitors and building links each month lifted key searches into the top positions.
Ahrefs figures are estimates from a third-party tool, not the client's own analytics, and rankings move with every update. This is a record of one client's result, not a forecast for yours.
About these results
The Ahrefs screenshots show no dates, so we don't claim a timeframe beyond what the ranking chart shows: about five weeks for the key search to move from 9th to 2nd.
The keyword names are hidden in the screenshots. Each of the ten tracked searches has 400 to 3,800 searches a month in Ahrefs. The work focused on buying searches for motorcycle parts, auto replacement parts, brake and engine components and accessories.
It's an Ahrefs estimate of monthly organic search visits, not the store's own analytics, and the same goes for traffic value. Keyword counts and positions are what Ahrefs tracked in Google.
No. This is one client's result over the dates shown, not a forecast. Results depend on your market, your competition, your website and your budget.
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