What was the challenge?
Furniture shoppers research online before they buy, but many of Homeiffy's most valuable category and product pages weren't reaching them: larger furniture retailers and marketplaces were capturing those searches.
Case study / SEO & AI search / Furniture store
Homeiffy LLC 2.6x organic traffic in 9 months.
Homeiffy LLC is an online furniture store organized around rooms and collections. Between 13 March and 11 December 2023, its estimated organic traffic grew 2.6 times, from 4,502 to 11,853 visits a month, and key furniture searches moved from page 2 to page 1, according to Ahrefs.
From Ahrefs, 13 Mar to 11 Dec 2023.
SEO & AI search
Estimated organic traffic2.6x
- Visits a month
- 11,853
- Traffic value
- $6,092
- Referring domains
- 439
01 / The results
4,502 to 11,853 visits a month.
From Ahrefs readings on 13 March and 11 December 2023, and an Ahrefs keyword comparison. Traffic and traffic value are Ahrefs estimates, not the site's own analytics.
- Organic traffic
- 2.6x
- Traffic value
- $2,966 → $6,092
- Key searches
- Page 2 → 1
- Referring domains
- 250 → 439
4,502 to 11,853 estimated visits a month.
A month, as Ahrefs estimates it.
"Dining table sets" from 11th to 4th, "home office desk" from 14th to 6th.
Between the two Ahrefs readings.
02 / The challenge and the work
What stood in the way, and what we did.
Where the client started, what we changed and what the figures show.
What did RankNexus do?
We started with a full SEO review of page structure, internal linking, metadata, content quality and technical performance. We researched furniture searches with buying intent around specific rooms, collections and products, optimized the main category and product pages for them, improved internal linking between rooms, collections, categories and products, and built links from relevant interiors, furniture, home improvement, decor and lifestyle sites.
- Ran a full SEO review of structure, internal linking, metadata, content and technical performance.
- Researched furniture searches with buying intent by room, collection and product.
- Optimized the main category and product pages.
- Improved internal linking between rooms, collections, categories and products.
- Built links from relevant interiors, furniture, home improvement, decor and lifestyle sites.
What changed?
Between 13 March and 11 December 2023, estimated organic traffic grew 2.6 times, from 4,502 to 11,853 visits a month, and its estimated value doubled from $2,966 to $6,092 a month, according to Ahrefs. In an Ahrefs keyword comparison, key furniture searches moved from page 2 onto page 1: "modern bedroom furniture" from 12th to 4th, "living room furniture online" from 15th to 5th, "dining table sets" from 11th to 4th and "home office desk" from 14th to 6th. Referring domains grew from 250 to 439.
They are honest. If they think something will work, they tell us, and if they think something is not worth doing, they tell us that too. It feels more like working with a partner.
03 / The proof
Straight from Ahrefs.
The Ahrefs panels behind every figure on this page, placed side by side and watermarked. Nothing retyped or rounded.
Read the record notes
Source: Ahrefs: chart readings on 13 March and 11 December 2023, and a keyword comparison. Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
The 11 December reading falls on a short rise; the days around it were lower, so the settled gain is likely somewhat smaller than 2.6 times.
The keyword comparison's dates aren't shown.
Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
This is one client's result over the dates shown, not a forecast or a typical result for another business.
What this means for your business
Furniture searches, won room by room.
Shoppers research furniture by room and collection before they buy. Pages built around those buying searches, with internal links between rooms, collections and products, took key searches from page 2 to page 1.
Ahrefs figures are estimates from a third-party tool, not the client's own analytics, and rankings move with every update. This is a record of one client's result, not a forecast for yours.
About these results
Questions about this case study.
How long did these results take?
About nine months: Ahrefs readings on 13 March and 11 December 2023. The December reading falls on a short rise, so the settled gain is likely a little smaller than 2.6 times.
Which searches moved to page 1?
In an Ahrefs keyword comparison: "modern bedroom furniture" from 12th to 4th, "living room furniture online" from 15th to 5th, "dining table sets" from 11th to 4th and "home office desk" from 14th to 6th. The comparison's dates aren't shown.
Is the traffic figure real or estimated?
It's an Ahrefs estimate of monthly organic search visits, not the store's own analytics, and the same goes for traffic value. Keyword counts and positions are what Ahrefs tracked in Google.
Are these results typical?
No. This is one client's result over the dates shown, not a forecast. Results depend on your market, your competition, your website and your budget.
Can you get results like these for my business?
We can't promise numbers, but we can show you where you stand: ask for a free audit of your website or your AI visibility, and get a recorded 10-minute walkthrough within 2 business days.
A useful next conversation
Want results like these?
Tell us about your website and goals, and our team will send a written proposal. Or ask for a free audit of your search and AI visibility first.