Case study / SEO & AI search / Tableware shop
Crockery & CO is a tableware shop in St. Louis, Missouri, selling crockery, dinnerware, glassware and serving pieces. In the three months to 27 January 2026, its estimated organic traffic grew 3.5 times, from 52 to 182 visits a month, and its ranking keywords rose 62%, from 26 to 42, according to Ahrefs.
From Ahrefs, 27 Oct 2025 to 27 Jan 2026.
01 / The results
From Ahrefs, the three months to 27 January 2026. Traffic and traffic value are Ahrefs estimates, not the site's own analytics.
52 to 182 estimated visits a month, up 250%.
From 26 to 42.
A month, as Ahrefs estimates it.
From 84 referring domains, 27 Jan 2026.
02 / The challenge and the work
Where the client started, what we changed and what the figures show.
It competes with other independent stores in St. Louis and with department stores, large homeware retailers, marketplaces and established ecommerce brands. The site had too few strong backlinks and mentions, and too few useful pages for the searches local customers actually make.
We built relevant links and mentions from home, lifestyle, dining, retail and local sites, and expanded content around tableware, dinnerware, serving essentials and shopping in St. Louis.
In the three months to 27 January 2026, estimated organic traffic grew 3.5 times, from 52 to 182 visits a month (+250%), and ranking keywords grew 62%, from 26 to 42, according to Ahrefs. The estimated value of that traffic rose from $179 to $533 a month, and by 27 January 2026 the site had 174 backlinks from 84 referring domains.
We wanted more local customers in St. Louis to find our store, and RankNexus helped make that happen. Within a few months, we saw a clear increase in Google visibility and organic traffic. The process was straightforward, and the results spoke for themselves.
03 / The proof
The Ahrefs panels behind every figure on this page, placed side by side and watermarked. Nothing retyped or rounded.
Source: Ahrefs, the three months to 27 January 2026. Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
The sharpest rise came in mid-January 2026.
Ahrefs traffic and traffic value are third-party estimates, not the client's own analytics.
This is one client's result over the dates shown, not a forecast or a typical result for another business.
What this means for your business
Independent stores compete with department stores, big retailers and marketplaces. Relevant links and mentions, plus pages written for the searches local shoppers actually make, are how a small shop starts to show up.
Ahrefs figures are estimates from a third-party tool, not the client's own analytics, and rankings move with every update. This is a record of one client's result, not a forecast for yours.
About these results
Three months: 27 October 2025 to 27 January 2026, from Ahrefs. The sharpest rise came in mid-January 2026.
We built relevant links and mentions from home, lifestyle, dining, retail and local sites, and expanded content around tableware, dinnerware, serving essentials and shopping in St. Louis.
It's an Ahrefs estimate of monthly organic search visits, not the store's own analytics, and the same goes for traffic value. Keyword counts and positions are what Ahrefs tracked in Google.
No. This is one client's result over the dates shown, not a forecast. Results depend on your market, your competition, your website and your budget.
We can't promise numbers, but we can show you where you stand: ask for a free audit of your website or your AI visibility, and get a recorded 10-minute walkthrough within 2 business days.
A useful next conversation
Tell us about your website and goals, and our team will send a written proposal. Or ask for a free audit of your search and AI visibility first.
